It’s a story we’ve told before on these pages, but it bears repeating. The year was 2018, at a press Q&A, Bobby questioned Proton CEO Dr Li Chunrong on the wisdom of launching a product as expensive as the X70 when Proton’s brand image among Malaysians at the time was shaky at best.
Many of us privately opined that a prudent move would have been to start off Proton’s SUV journey with a more modest B-segment entry and build the brand from there before bringing in the more ambitious X70.
Without missing a beat, Dr Li turned around and pointed proudly at the then-new X70, “This. This car would build our brand!”