“This car. This car will build our brand,” went the immortal words of Dr Li Chunrong when asked by Bobby why did Proton not work on building up its brand image before pushing out such a sophisticated product to market, Geely-developed or not.
Years of unfulfilled promises have made most of us in the automotive media wary about reporting Proton news in a bullish tone, but just over a year from that fateful day at the Shah Alam factory, Dr Li’s words have indeed proven prophetic.