Embracing the Dark Side of Luxury
Embracing the Dark Side of Luxury
What Makes A Black Badge?
Your “regular” Rolls-Royce is now called a Silver Badge and it is already infinitely customizable to however you want. But, some stuff are reserved only for Black Badge models and cannot be specced into a Silver Badge car.
Cosmetically, a Black Badge car is differentiated by dark chrome treatment in parts where you typically see silver on a Silver Badge car – the Spirit of Ecstasy, for example, is black, as is the trademark bold front grille.
Carbon fibre wheels are another trademark of Black Badge cars, but perhaps the most critical differentiation is under the skin, where the engine, drivetrain, and chassis are all upgraded over the Silver Badge cars for a more dynamic driving experience. As dynamic as a Rolls-Royce can respectably be.
The bad boys of the Rolls-Royce family wear a Black Badge, and they’ve recently been joined by the Cullinan.
As demanding in their lifestyle as they are in their life pursuits, these highly-driven people insist on great substance from any symbol of their lifestyle.
Rolls-Royce Black Badge speaks to the darker, more assertive, confident and demanding aesthetic of these customers. As a truly Bespoke response to their desires, the interplay of brand and customer has had a transformative effect on the appearance and substance of the vehicles that wear the badge.
Sir Malcolm Campbell, Howard Hughes, Keith Moon, Yves Saint Laurent, Muhammed Ali and Charles Rolls to name a few. Young gentlemen in a hurry, driven by their restless spirits to change the world in their own way. Untrammelled by social convention, these disruptors lived life on the edge, believing the ultimate power to be self-empowerment, pushing every boundary to realise their personal vision. Glamorous and daring, they lived fast, worked hard and played hard.
Today’s generation of young, self-empowered, self-confident rule-breakers are just as uncompromising and unapologetic in their choice of living and lifestyle as their predecessors. They follow the road less travelled, live the unconventional life, darkly obsessed by their own pursuits and accomplishments from which they derive a pure adrenaline rush.
Meet the Family
First applied to the Ghost and Wraith in 2016, the Black Badge treatment has since been extended to the Dawn and, most recently, Cullinan as well, which recently arrived in Malaysia, making our country the only one in the region officially offering the full Black Badge family of models.
Black Badge Cullinan is the brand’s most potent SUV – power increasing from 563hp to 593hp, 850Nm to 900Nm (664 lb ft) (Distinctive high gloss Red paint calipers. Transmission, drivetrain, steering, suspension changes)
Black Badge Wraith keeps the same power of 624hp but adds an extra wave of torque (+50Nm) to give it 870Nm. A redesigned air-suspension set up, new drive shafts and uprated 8-speed transmission.
Black Badge Dawn has a power hike from 563hp to 593hp, 820Nm to 840Nm. New exhaust system, (menacing bass baritone), more power, subtle changes to suspension, transmission, throttle, steering and brakes.
Black Badge Ghost sees power increase by 40hp to 603hp and torque to 840Nm compared to current Ghost (820Nm). Upgrades to the 8-speed automatic transmission.
Black Badge Cullinan
DARK CHROMESignature of the Black Badge Collection – the Spirit of Ecstasy, Pantheon grille and the ‘RR’ logo are electroplated with high gloss black chrome.
SHEER AUTHORITYA whopping 6.75 litre Twin- turbo V12 engine, sensationalized with the addition of 50NM of torque to standard Cullinan, bringing the total to 900NM, and 592hp / 441kW, poised for superiority.
BOLD AND BRIGHTMarque’s first ever coloured brake caliper, shown here in high gloss Red paint – reflecting Black Badge Cullinan’s prowess
FORGED ALLOYAll-new 22-inch forged alloy wheels, exclusively for the Black Badge Cullinan
COACH-LINEBespoke painted coach-line in a contrasting color
POLISHED FOR POWERNo less than 6 layers of paint and lacquer are meticulously applied and hand-polished 10 times, permanently cloaking the car in the night and emphasizing its domineering presence.
LIMITLESS COLOR OPTIONSClients can draw on 44,000 bespoke paint options or commission an entirely unique Bespoke hue – although many may opt for the Black Badge’s signature Black.
BLACK PANTHEREntirely new exhaust system unlocked with a ‘Low’ button on the gear selection stalk amplifying the authoritative noise of the 6.75-litre twin turbocharged V12. Growls on demand.
ENHANCED DRIVETRAIN & CHASSISDrivetrain and chassis re-engineered for enhanced dynamic performance. Stiffer suspension. Bespoke Architecture of Luxury (spaceframe aluminium chassis) adds huge rigidity All wheel drive, all wheel steer.
SHOOTING STARSHandwoven 1344 fibre optic lights are made to be a true reflection of the of the sky at night, with eight brilliant white shooting stars that dart at random over the front occupants.
NOT JUST ROCK – VERSATILE TOO5 seater - loading length of 2245mm and load capacity of 1930 litres
LIMITLESS EXTERIOR AND INTERIORNear-infinitely configurable interior color palette,, where Black Badge clients use interior space as a stage for high contrast colourways, which Black leather and Forge Yellow accents in this particular Black Badge Cullinan
TECHNICAL CARBON VENEEREach leaf of Technical Carbon is finished with six coats of lacquer, left to cure for 72 hours then hand polished to Rolls-Royce’s hallmark mirror finish.
INFINITE LEMNISCATEInfinity lemniscate motif embroidered into the arm rest, darkened steel clock case, and the illuminated treadplates serve to highlight the prowess of the Black Badge lineup hallmark mirror finish.