We’ve been here before. A new Proton model is about to be launched and Malaysians are buzzing with excitement. Fortune, as we know, has not been favouring our national car maker for sometime already however, and more recent Proton launches have all been invariably hailed as the brand’s saviour.
Exora. Saga BLM. Persona. Preve. Iriz. Another new Persona. Another new Saga. These were all models that were supposed to turn Proton’s fortunes around and restore the company to the top of the pile.
Well, hasn’t quite worked out that way, has it?
But as they also say, the difference between a winner and a loser is a refusal to give up, so Proton is back at it again. Another new model in the works, this time with Chinese help, and the initial signs are promising.