One of the top ten tyre makers in the world, Giti Tires has market presence in over 130 countries worldwide. Headquartered in Singapore with a significant portion of its top management staffed by Malaysians, the company is deeply-rooted in our region, yet they have been notably absent in our country.
It is a brand most Malaysians had little awareness of, until the hugely successful launch of the Proton X70, which featured the tyre in three out of its four variants on sold. Initial assumption by many Malaysians was that this is another Chinese low cost offering, but it turns out that we are looking at a company with much deeper pedigree.
Whilst the coincidence was unplanned, the X70’s arrival came around the same time as Giti made its official entry into the Malaysian market. The brand’s selling preposition: tyres performance benchmarked against premium brands, but at significantly more attractive prices. Its premium range of products include street performance tyres and runflats.