Two legendary icons, Porsche and Star Wars, joined forces at the Porsche Asia Pacific premiere of the new all-electric Taycan in Singapore last night, ahead of its regional market launch in 2020. A spectacular drone show was orchestrated during the premiere of the Taycan, themed ‘Soul, electrified’ to highlight the features of the latest Porsche model."
The Taycan links our heritage to the future. It is a fascinating sports car with exciting driving dynamics, performance and technology – and like every Porsche ever built, it comes with a soul. Something you will feel immediately, once you get behind the steering wheel,” said Arthur Willmann, Managing Director of Porsche Asia Pacific."
Asia Pacific is an important sales region for Porsche – with a continuously growing customer and fan base. With the Taycan, we are entering a new era and this spirit fits perfectly with the iconic Star Wars brand and the joint event here in Singapore,” says Matthias Becker, Vice President Region Overseas and Emerging Markets of Porsche AG.