Saving lives has always been an integral component of Volvo Cars’ DNA. Since the 1970s, Volvo engineers have meticulously combed through the aftermath of thousands upon thousands of real-world car accidents and used the data to inform their next generation of vehicle development. Every manufacturer out there claims to make safe cars, but Volvo is the only one that does the homework and goes the extra mile beyond aiming for just the five stars.
Going further, saving lives to Volvo is more than just engineering safe cars, but also safeguarding the environment. Both are seen as mutually complementary objectives, it’s just that one has been given greater attention over the other. Because at the same time that Volvo began sending their safety engineers out onto the road, the powertrain team were working to integrate a new innovation called the lambda sond oxygen sensor, which has become an integral component in the emissions control system of every modern petrol-powered car today.