Introducing the

Bugatti Tourbillon

A New Era Unveiled at the Birthplace of the Brand

The highlight, 'La Grande Première' on June 20, welcomed over 300 select guests. Hosted by Bugatti’s board of management, including CEO Mate Rimac, President Christophe Piochon, and Managing Director Hendrik Malinowski, the event featured an array of iconic models such as the Type 57SC Atalante, Type 35, and Type 41 Royale. These historic vehicles, exhibited across the Bugatti premises, underscored the brand's legacy of beauty, performance, and luxury, inspiring the design of the Tourbillon.

Bugatti celebrates a significant milestone in its 115-year history with the introduction of the Bugatti Tourbillon, marking a new era for the brand. The Château Saint Jean in Molsheim hosted a week of spectacular festivities, culminating in the grand event 'La Grande Première'. This launch not only presented next-generation performance but also showcased Bugatti's future direction, reaffirming its leadership in the automotive world.

Design Director Frank Heyl shared insights into the intricate design process and innovations behind the Tourbillon, emphasizing the meticulous effort and visionary ideas that shaped the new model. Attendees were then invited to view the car up close and engage with the Bugatti team, with the event livestreamed to a global audience.

To honor the dedication of Bugatti and Bugatti Rimac colleagues, a Family Day was held, featuring exclusive tours of the Bugatti Atelier and heritage displays. Employees and their families enjoyed activities and a preview of the Tourbillon, celebrating their hard work and commitment.

Throughout the Tourbillon World Premiere activities, every moment paid homage to Bugatti’s past, present, and future, celebrating over a century of excellence and marking the beginning of a new, incomparable era.

The Bugatti Tourbillon, featuring an all-new chassis, performance-focused body, and a V16 engine with an electrified powertrain, represents the pinnacle of craftsmanship and technology. The reveal was met with palpable excitement, mirroring the passion of Mate Rimac and the audience's admiration.

Ahead of the World Premiere, a select group of Bugatti owners experienced a “Petit Tour” around Alsace, including a private dinner and a convoy through the picturesque landscape, concluding at Bugatti's Molsheim headquarters. The procession featured remarkable Bugatti creations, including a prototype Mistral.

On June 22, Bugatti extended the celebration to enthusiasts and friends, with over 200 guests experiencing the Tourbillon up close. Despite the rain, attendees, including members of various Bugatti clubs and esteemed collectors, arrived in classic Bugattis to explore the brand's heritage and future vision.

The Bugatti Tourbillon embodies our relentless pursuit of perfection. This new creation pays tribute to Ettore Bugatti’s vision, combining beauty, luxury, and performance. Our World Premiere events in Molsheim, the birthplace of our brand, honor our cherished heritage and legacy. We are committed to involving our valued customers, partners, friends, and colleagues in celebrating their loyalty and dedication.

Christophe Piochon, President of Bugatti

The Tourbillon launch is especially notable as the first vehicle under the Bugatti-Rimac partnership and the first major event at Bugatti’s Molsheim headquarters since the 110-year celebrations in 2019. The week-long celebration honored key figures in Bugatti’s history, including customers, partners, and employees, with unparalleled experiences.

During the evening, guests enjoyed a fine dining experience in a luxurious 1920s-inspired structure. The anticipation peaked as Bugatti prepared to unveil the Tourbillon, with CEO Mate Rimac and Bugatti Pilote Officiel Andy Wallace presenting the new hyper sports car. The unveiling featured a dramatic entrance following a modern dance performance, highlighting the car’s innovative design and technical prowess under the theme "Form follows performance".